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 For a long time, men do not wash with soap and do not seal cuts after shaving with pieces of newsprint. But even modern men can be divided into two camps. Some are well versed in skin care products, use them regularly, love to do it and do not hide it.
Men from another camp are convinced that the moment they open a jar of face cream, the world will end. As they proudly walk past the cosmetics section of the store, they truly believe they are saving the world.
Representatives of the two camps treat each other with contempt: the “handsome men” consider the “saviors” to be from the Stone Age, and they, in turn, laugh at their excessive attention to themselves. But the main judge in this dispute is the woman. In the attitude of men to their appearance, they choose the "golden mean". It is very annoying when your loved one takes the bathroom for an hour and a half and ends up looking better than you. But it is also difficult to reconcile with the stubborn "slob" who believes that a man should remain a man (where is the lotion for the face?).
Relying on the influence that the beautiful half of humanity has on its strong half, the task of women "to educate" in a man an adequate attitude to self-care.
 Find the differences
The theory that men are from Mars and women are from Venus is supported by scientists. Not only do we think differently, but the structure of our skin is different. Men's skin is 20% rougher than women's skin because it contains more collagen and elastin fibers. This is why their wrinkles appear later, and the sun's radiation causes less damage to their skin.
Male skin has more sebaceous glands, and the hormone testosterone stimulates the production of sebum. Throw in large pores and active blood circulation and you have an answer to why men tend to have oily skin. As we age, the amount of testosterone decreases and the skin "dries out". Women have their own problem. The female hormone estrogen is responsible for skin firmness. With age, its production also decreases, and collagen and elastin fibers begin to degrade. So-called hormone-dependent aging occurs: the skin becomes thin and loses elasticity.
Due to the active production of hormone-like substances prostaglandins, men experience a variety of inflammation and redness on the skin. Women have less. In addition, the stronger sex has more sensitive skin than the weaker sex. Regular shaving destroys its natural defenses - the lipid film, so the skin reacts sharply to the "attacks" of the environment.
Simple algorithm
The main thing that should be immediately explained to a man is that skin care does not require titanic efforts and a significant investment of time. Let him not be afraid: he will not have to buy a lot of tools and learn to use them. Appeal to the rational male mind and put everything on the shelves. This procedure in several stages is probably familiar to you. Especially for him, you can hang her description in the bathroom.
Cleaning
Immediately draw his attention to the fact that regular washing with water has nothing to do with cleansing the skin. As already mentioned, men's skin is predominantly prone to oily content. Excess sebum and increased sweating lead to clogged pores. Consequences: blackheads and skin inflammation.
What to do? Wash your face in the morning and evening with warm water with special cleansing gels and foams for washing. They are excellent at removing grease and dirt. After washing, wipe your face with lotion or toner. Cleaning is complete.
Peeling
What can you do, men will have to remember this word and delve into the process.Cleansers clean only the surface of the skin, and sometimes it is necessary to "dig" deeper.
What to do? Use a facial scrub once a week. Abrasive particles remove the layer of dead skin cells and make the skin soft. The scrub also makes shaving easier: the bristles get better under the razor blade and shave off at the root. In addition, the skin after peeling better absorbs the components of cosmetics.
Moisturizing
The secret of youthful skin is water. If men do not want to wrinkle prematurely, they should keep this in mind. In their case, shaving worsens the situation: it opens the pores of the skin and because of this, moisture is lost.
What to do? Get rid of bashfulness and start using a moisturizer. This is especially true of the area around the eyes. Men age more slowly than women, but not gradually, but in leaps and bounds. Therefore, "crow's feet" will one day appear on him.
For him or her?
Undoubtedly, the lion's fate of cosmetic products is designed for a female "audience". However, the differences between women's and men's cosmetics are rather arbitrary. Products for men come in a discreet style and smell masculine too. The composition is practically the same. Moisturizing and nourishing ingredients act equally on both skin types. Therefore, with peace of mind, you can offer your beloved your cream or tonic. If not a pity, of course.
Organic for everyone
Men are often skeptical about advertising slogans that promise health and beauty to their skin. A special approach is needed here: to bring such arguments that male logic cannot reject. Organic cosmetics Is the best argument.
You've probably heard about the benefits of organic. It acts on the skin at the cellular level, triggers the necessary biochemical processes in the skin cells, does not contain components hazardous to health. But the main feature that every man will note is certification according to very strict standards. For women, the aesthetic aspect and pleasant aroma are of primary importance, and men immediately pay attention to quality. The guarantee that organic cosmetics will only benefit the skin and will not harm, will convince any macho of the appropriateness of its use.
Asya Novikova
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