|
 Many people only like to go shopping in supermarkets. They explain this choice by the fact that all the necessary goods can be found in such buildings at once. But the love of supermarkets is by no means a fluke. Today, dozens of psychologists are working on the demand for such retail premises every day. It is they who help supermarket owners make big money on the gullibility of their customers.
There are several basic rules of psychological zombie, the use of which helps to "shell out" shop visitors. Perhaps it is worth starting to describe these techniques from the most primitive shopping cart. It was invented back in 1938 so that customers can comfortably and easily deliver goods to their cars. Today, people believe that this device also helps customers to compactly place their purchase and not burden themselves with its weight. But there is one more hidden purpose of the cart. Typically, the trolley department is located near the most profitable supermarket sections. Therefore, the cart, falling into the hands of buyers, stimulates to fill it with goods from these particular departments.
The next zombie technique is that a person's course in a supermarket will invariably go through the same departments. Trained people know that customers are always prone to driving on the right. So they post goods of higher quality and higher value, mainly on the right side of the visitors.
The most attractive products are always located at the level of the buyers' eyes. But cheap offers live on the lower or uppermost shelves. Thus, the owners of supermarkets are pushing visitors to buy those goods for which the latter obviously did not come. By the way, there is also the level of children's eyes. So, a huge candy located in the child's field of vision will definitely end up in his hand.
Everyone knows that colors have a strong effect on the subconscious of a person. So, warm shades attract attention and promise positive emotions. Cold colors, on the other hand, calm a person and lull his vigilance. That is why large supermarkets and shopping centers are always decorated with warm and bright colors outside. And inside their shelves and racks are painted in blue, gray or any other shades of cold colors.
Calm, classical music is another hidden zombie trick. To such melodies, people are in no hurry to complete the shopping process and buy more expensive things. Dance music is rarely heard in supermarkets, as it subconsciously pushes customers to make quick decisions.
Surely, everyone has already noticed that the checkout area is always oversaturated with different yummy. Even if a person comes to the store with a certain shopping list, he still may not be able to resist the temptation to buy a glossy magazine, fashionable chewing gum or other small things.
As you can see, supermarkets have become so popular in the modern world for a reason. They are constantly pushing people to buy things they could do without. But there is a way out, because a pre-compiled list of necessary goods and a certain amount of money simply will not give an opportunity to lay eyes on something "left".
Balabay A.A.
|
